Tag: Advertising

Practice of ATL and BTL Marketing in Nepal

Have you come across the words "ATL" and "BTL" in your marketing career? Maybe you have been confused as well. No worries. In this post, I will try to describe everything you need to know about ATL and BTL. As far as promotional activities are concerned, there is a fine line that divides these into [...]

Advertising Industry in Nepal (History, Present Context and Online Trends)

What do you think is the scenario of the advertising industry in Nepal? Everyone knows that the advertisement has become a major business in Nepal. Channels keep on changing, but the advertisement is always there. Since every business needs sales to sustain their business and earn profits, they keep on reinvesting a part of their [...]